Soon Keun Yu

∙ PhD in Business Administration ∙ Former Professor at Hallym University [Major works] ∙ The Book of Changes Who Predict Destiny for Leaders (Purple) ∙ The Book of Changes: Commentary Part 1 (Parkmunsa) ∙ The Book of Changes: Commentary Part 2 (Parkmunsa) ∙ The Analects of Confucius Part 1 (Parkmunsa) ∙ The Analects of Confucius Part 2 (Parkmunsa) ∙ Essay and Thesis Writing (Parkyoungsa) ∙ Even in Hell, Devils Don't Lie to Each Other (Parkmunsa) ∙ Logic and Fallacies, 3rd Edition (Parkyoungsa) ∙ Vertical Rise of Wealth: Asking for the Way to Ideas (Parkmunsa) ∙ Theory and Practice of Behavioral Change (Parkmunsa) ∙ Thesis Statistical Analysis: Analysis and Interpretation of SPSS and AMOS (Co- authored by Yoo Jeong-je, Jinsam Media) ∙ Venture Start-Up and Management, 4th Edition (Parkyoungsa) ∙ New Product Development Theory (Parkyoungsa) ∙ Strategic Management for Global Leaders (Parkyoungsa) ∙ Sense Management (Jinsam Media) ∙ Entrepreneurship On/Off Marketing (Parkyoungsa) ∙ Service Marketing (Trade Management Publishing) ∙ Sense Marketing (Trade Management Publishing) ∙ Business Communication (Trade Management Publishing)