Driven by the mission "Never again should a great company fail because of a lack of sales", Steli Efti co-founded ElasticSales in 2011. There, he helped over 200 venture-backed startups build and scale their sales processes and deliver thousands of demos that created millions of dollars in revenue! With nearly 20 years of experience in sales and entrepreneurship, he has also trained thousands of founders, sales directors, and sales rep to build sustainable and predictable revenue for their SaaS companies. Product Demos That Sell is the distillation of this knowledge. Steli is currently the co-founder and CEO of Close.io, the inside sales CRM of choice for SMBs. He graduated from the prestigious seed accelerator Y Combinator, class of Winter 2011.
