Tracy Arrington is the COO of Brain+Trust Partners, a consultancy specializing in data strategy, and CXO of The Next Practices Group, a collective of firms that provide what's next in media, creative, strategy, data science and technology for brands around the globe. She has developed advertising and media campaigns for many of the world's leading brands, including AT&T, Bank of America, BMW, Dell, DreamWorks, MasterCard, Nike, Sylvania, Taco Bell, and Wal-Mart. She teaches at the University of Texas at Austin.
