Wes Bush

Wes Bush is a Canadian entrepreneur and author who pioneered Product-Led Growth (PLG). After seeing the power of PLG at Vidyard in 2016, he began consulting hypergrowth and Fortune 500 companies on PLG strategies. His bestselling book, Product-Led Growth: How to Build a Product That Sells Itself, popularized this approach and led to the creation of the ProductLed System™️, a holistic approach to operationalize PLG within companies. Since 2017, ProductLed has helped 400+ companies. Wes spends most of his time as a ProductLed Implementer, working hands-on with the leadership teams of SaaS companies to help them fully implement the ProductLed System™️. Wes is on a mission to democratize product-led growth and enjoys traveling, triathlons, and reading history books.