Yongho Cho

The founder and CEO of The Innovation Lab Inc., a leading innovation consultancy and educational institute specializing in business model innovation and digital transformation in South Korea. With extensive experience working with major corporations and emerging startups, I help organizations navigate disruptive change and create sustainable growth strategies. My research focuses on systematically connecting fundamental business perspectives with real-world corporate performance, particularly in platform economics and business model development. As an Aalto University EMBA graduate and business innovation coach, I share insights on business model innovation, platform strategy, and market driven transformation. My work has contributed to shaping innovation practices and business strategies for numerous organizations in the market. Publications include the bestselling books Platform Wars, Street Innovator, You Are Innovation, All the Boundaries You Knew Are Disappearing, and Business Model Zen, some of which have been widely read and utilized by business professionals and opinion leaders in South Korea. My current research explores the evolution of industry business models and sustainable innovation practices in the digital economy. Books by Author: 1. Platform Wars: The Winner is the Future (21st Books · Jun 7, 2011) The book highlights global platform competitions and strategy among platform titans like Apple and Google. (Newly revised edition published in Dec 2012) "Platform is the power to make the rules of the game. This book really helps to build jumping-up strategies for enterprises as well as to survive under the platform competitive environment and macro changes." - Kim Hoojeong, SK Telecom Executive 2. Street Innovator: The Story about Platform Innovators Who Change Our World (21st Books · Jun 22, 2012) Even if people have big ideas, most of them cannot reach success. Readers can get lessons from innovators who jump over high hurdles with endurance, teamwork, and strategic decision-making. Innovators ultimately realize their dreams and mission through the long journey. This book introduces ten innovators who are street smart rather than book smart. "It's an exciting time for startups. We see new companies emerging from our doors every day and can't wait to see what comes out of our shops next. We are so happy to be included in this book about startups, and hope that our experience will be helpful to readers." - Jim Newton (Chairman and Founder of TechShop) 3. All the Boundaries You Know Are Being Blurred (Mirae Books · Jan 30, 2013) This book explains which collaborations and competitions will bloom after the boundaries we know become blurred. We can call it the Big Blur Revolution. 4. You Are Innovation: How to Produce Great Business Ideas (TimeBiz · May 30, 2013) How to produce great business ideas? Now you are innovation. This book suggests 25 value theses and more than 200 cases to utilize while creating great business ideas. 5. Business Model Zen: When Problems Are Discovered, Business Opportunities Are Discovered (VisionArena · Jun 5, 2013) Business Model Zen is a brand new business model methodology with customer-centered, strategy-focused, and iterative learning features. This book explains what it is and how to use it for creating successful business models.