Yvon Chouinard

Yvon Chouinard is a noted alpinist and the founder and co-owner of Patagonia, Inc. He's also the co-founder, with Craig Mathews, of 1% For The Planet, an alliance of businesses that contribute at least 1% of their annual revenues to environmental causes. An avid surfer and fly fisherman as well as climber, he lives in Ventura, California, and Moose, Wyoming with his wife, Malinda.