Kirk is the owner of ZATO, his micro-agency focused solely on Paid Search Advertising, and has been knee-deep in advertising since 2009 when he needed a job (any job!) to get him through school. He has been named one of the Top 25 Most Influential PPCers in the world by PPC Hero the past 6 years, and is known for his TEDx Talk on Redefining Business Success, as well as for his PPC articles across various industry publications including Shopify, Microsoft, Moz, and MarketingLand. Kirk is an international conference speaker presenting on all things Paid Search (especially Shopping Ads), and has spoken in London, Dublin, Milan, Sydney, as well as many US cities. Kirk has written two books on PPC marketing and agency ownership and loves to teach PPC whenever and wherever he has the opportunity. Kirk currently resides in Billings, MT with his wife, 6 children (yup 6), Trek bikes, Taylor guitar, books, and probably not as much sleep as he should be getting.
