Laura Ries

Laura Ries is a leading branding and marketing strategist, bestselling author and television personality. For two decades, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with companies around the world on marketing strategy and are the authors of five books which have been international bestsellers. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of brand building. Laura is a frequent marketing analyst on major news programs from the O'Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, Headline News ABC, CBS, PBS and is frequently quoted in the Wall Street Journal, New York Times, Advertising Age and others. In 2009, the readers of Advertising Age voted Al's book Positioning as the best marketing book of all time with The 22 Immutable Laws of Branding by Al & Laura Ries coming in close behind in the number three spot.