Art Weinstein

Art Weinstein, Ph.D, is a Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He is an world-renowned expert in customer value and B2B market segmentation. He has provided training, research, and consulting for some of the leading global technology companies such as Bayer Diagnostics, Citrix Systems, Cordis Corporation (Johnson & Johnson), Hewlett-Packard, Intel, Motorola, and Novartis/Sandoz. In addition, his customer-centric solutions have been sought by publishers, service firms, universities, government agencies, and trade associations. Dr. Weinstein is the author of 8 books and more than 80 scholarly articles and trade papers dealing with customer-centric marketing strategy. His latest book is SUPERIOR CUSTOMER VALUE - FINDING AND KEEPING CUSTOMERS IN THE NOW ECONOMY, 4th edition (2019). www.artweinstein.com https://scv-weinstein.blogspot.com/