Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA), the leading association for today's technology and services organizations. For over 20 years, he has been helping some of the world's largest technology companies improve the efficiency of their daily operations. Thomas is also the host of TSIA’s podcast, TECHtonic: Trends in Technology and Services. Thomas is a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas also taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings. He has also authored several books in addition to Digital Hesitation, including Building Professional Services: The Sirens’ Song (2002), Mastering Professional Services (2005), Bridging the Services Chasm (2009), Consumption Economics: The New Rules of Tech (2011), B4B: How Technology and Big Data Are Reinventing the Customer-Supplier Relationship (2013), and Technology-as-a-Service Playbook: How to Grow a Profitable Subscription Business (2016).
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