Elaine Pofeldt

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Elaine Pofeldt is an independent journalist who specializes in small business, entrepreneurship and careers. She is the author of "Tiny Business, Big Money" (W.W. Norton & Co, Feb. 15, 2022), a crash course on the best practices of entrepreneurs who are running seven-figure businesses with tiny teams, and "The Million-Dollar, One-Person Business," a look at how entrepreneurs are hitting $1 million in revenue in businesses where they are the only employees (Random House, updated 2021). Her work has appeared in FORTUNE, Money, CNBC, Inc., Forbes, Crain’s New York Business, Millie, and many other business publications and she has contributed to the Economist Intelligence Unit. As a senior editor at FORTUNE Small Business, where she worked for eight years, Elaine was twice nominated for the National Magazine Award for her features and ran the magazine’s annual business plan completion. During her time at FSB, she ran the magazine’s website, fsb.com, for four years, building its traffic to two to five million page views a month. Elaine graduated from Yale University with a BA in English. She lives in in New Jersey with her husband and their four children and in her free time enjoys taekwondo, yoga and running.

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