John Whalen is Partner, Psychological Insights & Innovation at Brilliant Experience, an international speaker, and author of the recently published book Designing for How People Think: Using Brain Science to Build Better Products (O'Reilly). One of the foremost experts in digital psychology, John helps businesses use psychographic customer research to enhance or create new products, services, and marketing. He has a PhD in Cognitive Psychology and 15+ years of experience working in cutting-edge user research and product design with Fortune 500 companies and design agencies including Google, PayPal, Bloomberg, eBay, Cisco, Capital One, and Johns Hopkins.
