Long before authoring his first book, Prince Ghuman spent his life as an entrepreneur and a marketer. He started his first company, a brand of caffeine water, while attending UC San Diego. He went on to be the founding Head of Marketing at BAP, one of the earliest automotive e-commerce platforms which was awarded the title of one of the fastest growing companies in America for three consecutive years by Inc Magazine. Prince moved on to be the founding Chief Marketing Office of ZipZap, a cryptocurrency tech startup in San Francisco. Most recently, he held dual roles as the U.S. Director of Consumer Marketing and the Global Director of B2B Marketing for OFX, a publicly-traded FinTech company handling over $100B in international payments. A contributor to major news outlets including Forbes, Refinery29, Entrepreneur, & The Washington Post, he currently teaches Neuromarketing to business professionals via PopNeuro.com and is a Professor of Neuromarketing at Hult International Business School in San Francisco. You can follow Prince on Twitter @PrinceGhuman824, check his writing at www.popneuro.com/neuromarketing-blog or subscribe to his writing at www.popneuro.com/neuromarketing-newsletter
