关于作者
Kim Derrick Rozdeba is a strategic branding expert and a force behind some of the most iconic Fortune 500 brands. With over three decades of experience, Kim has honed his skills in strategic planning, branding, and executing multimillion-dollar advertising and marketing campaigns, PR, and corporate communications. His expertise spans various industries, including agriculture, pharmaceuticals, petroleum, airlines, fast food, telecommunications, and automotive.
From his year in his teens exploring Europe on a shoestring budget of ten dollars a day, to becoming a Fortune 500 corporate leader, Kim’s life has been filled with exciting adventures and discoveries. He has carried the Olympic torch, he dabbles as an amateur chef and oenophile, and he’s a Mousquetaire, snowboarder, blogger, and mentor to young professionals.
His first book, Branding Queens: Discover Branding Secrets from Twenty Incredible Women Who Built Global Brand Dynasties, was met with great acclaim. It introduced the concept of the five C’s of branding and explored the nuances of brand building throughout history.
Today, Kim lives with his wife in Calgary, Canada, with three adult children. He serves as the VP of Communications at one of the top 100 global brands, while sharing his insights and experiences more broadly through his writing. His latest offering, LOYALNOMICS: The Power of Branding, is a testament to his deep understanding of branding and its power to drive customer loyalty.
