Aarron Spinley

Aarron Spinley is a fellow and clinical professor at the Field Bell Institute where teaches customer science. He is noted for his signature approach: measuring and prescribing the intersection of managerial precedent, the sciences, and economics. As a writer or commentator, Aarron has been featured in leading publications including Forbes, ZDNet, MyCustomer, CMO, Mumbrella and Mi3 Media, and he has appeared on 5 continents as a lecturer or sought-after keynote speaker. He is the author of "The Customering Method". Used in both industry and for MBA-level studies and beyond, it has been regarded as one of the most important books in marketing and customer management for decades.