Phil Johnson

Phil is an experienced brand and product strategist with a quarter of a century of expertise in helping brands find growth through customer insights and new product development. His brand and product strategy background spans diverse sectors, from telecoms, media, and travel to EdTech. As an experienced youth football coach, he applies his sports psychology and digital knowledge to develop young athletes' skills on and off the field. He’s passionate about exploring how technology can enhance personal development, performance, and well-being. His books blend insights from these fields, offering practical guidance and fresh perspectives.