Robert van Pappelendam

Robert van Pappelendam (RvP) is an expert in simplifying complex business challenges with over 30 years of experience as a senior leader in a Fortune 50 company, covering operations, global marketing, strategy, and innovation. He also brings entrepreneurial insight, advising startups and scale-ups in FMCG, Luxury, and MedTech, where risk-taking and creative problem-solving are key. Currently, he works as a senior consultant, advisor, public speaker, university lecturer, and high-altitude skier, dedicated to inspiring innovation in both startups and large corporations by fostering a culture of creativity driven by scarcity.