Laura Bull spent ten years with Sony Music Entertainment where she became one of the company’s youngest executives at the age of twenty-eight. During her tenure, she spearheaded artist development and marketing for globally recognized brands including Carrie Underwood, Brad Paisley, and Johnny Cash among hundreds of other artists from Arista, RCA, Columbia, Epic, and Monument records. A veteran of the music industry, she has served for more than a decade on the National Advisory Board for Musicians On Call. She is an expert who specializes in marketing and transforming people into viable brands by offering insurmountable knowledge to teach others what it takes to become a powerful “influencer.” Everyone in the marketing arena keeps discussing the power of influencers, but no one is discussing how an influencer becomes powerful. Now she redefines the term “influencer” by expanding its scope offline, highlights positive psychology principles in terms of branding, and reveals the proprietary Brand Matrix to help entrepreneurs discover their authentic and competitive brand. A consultant and speaker, Bull has been an adjunct professor teaching disciplines in marketing and music business at multiple colleges and universities, including SMU’s Temerlin Advertising Institute. She has a BBA from Belmont University’s Mike Curb School of Music Business and a Master of Liberal Studies from Southern Methodist University. She currently resides in Dallas with her husband and two daughters.
