Paul A. Tres

Paul A. Tres is a best-selling author and an international speaker and lecturer on plastic product development and design with years of experience in design, marketing, selling and manufacture of plastic components and systems while serving the plastics and automotive industries. Learn more: ets-corp.com/lectures/speaker.htm For his contribution to the spread of knowledge about plastic product design and development, he was elected (1998) Fellow of the Society of Plastics Engineers (SPE). Tres' experience includes innovation strategies, competitive analysis, design trend mapping, new business concepts and the creation of user experiences through integrative interaction of marketing and design. A practicing consultant, Tres is the founder of Engineering Training Services, established in 1992 in Michigan as a full-service consultancy. His book is number 67 in the Best Product Design Books of All Times (https://bookauthority.org/books/best-product-design-books) He is a frequent international lecturer (ets-corp.com), speaking on plastic product design and development, marketing strategies, product positioning and introduction, design philosophy and robust design to audiences in thirteen countries.