Ron Whitson is an accomplished sales engineering leader, speaker, and author with a passion for simplifying complex solutions and empowering diverse teams. With over two decades of experience in the technology sector, Ron has honed his expertise in transforming technical sales organizations, bringing creativity and strategy to every role. Throughout his career, he has developed innovative systems and processes, including the creation of a highly successful Associate Sales Engineer program and the implementation of Demo Stories, which revolutionized how sellers demonstrate value to customers. Ron’s leadership style is characterized by his commitment to diversity, inclusion, and empathy. His coaching approach has been praised for blending humor and technical expertise, enabling teams to thrive in high-pressure environments. He believes that success in sales engineering comes from authentically connecting with audiences and creating memorable experiences, rather than simply clicking through demos. In his debut book, A Friendly Human in Presales, Ron explores the human side of technical sales, offering readers practical advice on how to build authentic relationships, communicate with empathy, and influence without manipulation. Drawing from his own experiences, he shares a unique perspective on how personal passions can shape and enhance professional success. Beyond his work in sales engineering, Ron is an advocate for the evolving role of presales in the modern sales landscape. He frequently speaks at industry events and participates in panel discussions, where he shares his insights on KPIs, CRO engagement, and the future of presales. He is also an active member of the PreSales Collective and a frequent podcast guest. When he’s not writing or working, Ron can be found enjoying time with his family or on the tennis court. He currently resides in Texas, where he continues to build systems that drive technical sales success and inspire the next generation of presales professionals. You can follow Ron’s latest updates and insights on LinkedIn, where he is known for his thoughtful posts on leadership, diversity, and storytelling in sales.
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