Sandeep Dayal is a seasoned marketing and strategy leader, with 20+ years of experience across industries. He serves as the Managing Director for his firm, Cerenti, and heads the Healthcare and Behavioral Science Practice. He serves as a counselor to C-suite executives at Fortune 500 companies. He has served 50+ clients in over 100 engagements around the world (including 15+ major countries in the EU, LatAm and Asia). He is regarded as one of the leading minds in Marketing Strategy and has co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business. His current research focuses on Cognitive Branding and Cognitive Selling, which integrates the latest advances in behavioral economics and cognitive psychology, to offer a completely new way for developing modern power brands - and drive up sales performance.
