Wilbert D. Kragten is the go-to market entry and positioning guru for European SMEs—especially those from the Netherlands—looking to make waves in the U.S. market. Armed with a sharp wit and a proven track record, he crafts strategies that win over American consumers while staying true to the Dutch essence (think stroopwafels but in marketing form). Wilbert’s global adventures have taken him from the USA to Greater China and beyond, with experience spanning industries like health, automotive, and even flying cars (yes, they’re real). He’s penned papers, given talks, and popped up on TV, sharing his marketing wisdom wherever he goes. In his debut playbook, he mixes business smarts with a hint of humor—because who says marketing can’t be fun? Outside the office, you’ll find him in the pool or on the triathlon track, proving he’s just as competitive in sports as he is in business.
