Christopher Lochhead is a 14-time #1 bestselling Amazon author, #1 charting Apple business podcaster, top 5 business newsletter creator, former 3X public tech company CMO, who is best known as a "godfather" of Category Design. He coAuthored the first two books on management discipline Category Design, Play Bigger and Niche Down. He's coCreator of mini-book newsletter on Category Design, Category Pirates 🏴☠️ and the Category Pirates Series of Amazon books. Recently he CoAuthored #1 bestsellers "The 22 Laws of Category Design" and "Snow Leopard: How Legendary Writers Create A Category Of One". He's an occasional contributor to Harvard Business Review and is embarrassed about being published in a bunch of (now mostly a joke) legacy analog media outlets. Christopher Lochhead | Follow Your Different is a leading Real Dialogue Business podcast and Lochhead on Marketing is a Leading Marketing & category design podcast Lochhead is a dyslexic paperboy from Montreal who got thrown out of school at 18. With few other options, he became an entrepreneur, then three-time Silicon Valley public company CMO (Mercury Interactive, Scient, Vantive) and an investor / advisor to over 50 venture-backed startups. The Marketing Journal calls him, “one of the best minds in marketing”, NBA Legend Bill Walton calls him a “quasar” and The Economist calls him, “off putting to some" and some podcast reviewers think he is "over-rated" and "not worth it". Podcaster Neil Pearlberg calls Follow Your Different, "the worst business podcast" and Podcast Magazine calls Follow Your Different, "the best business podcast". He believes if you're lucky enough to make it to the top of a mountain, you should throw down a rope. So that's what he's trying to do.
