This Is Service Design Doing: Applying Service Design Thinking in the Real World
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How does a psych major become a motorcycle developer, an actor, a stand-up comedian, and end up as a design author? Adam Lawrence (Germany, born UK 1968) is fascinated by the practical craft of creating emotion. A facilitation and design implementation specialist, he supports companies worldwide in delivering value better. Adam is a Core77 Design Award winner, teaches at the IE Business School Madrid, and co-initiated the Global Service Jam.
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