Juliet Starrett

Juliet is a health and fitness entrepreneur, author, attorney, podcaster, and former professional athlete. She is the co-author of the New York Times, Sunday Times, and Wall Street Journal Bestseller, Built to Move (2023), and co-author of the Wall Street Journal Bestseller Deskbound, Standing Up to a Sitting World (2015). She has appeared on Good Morning America, NPR, the Rich Roll Podcast, The Model Health Show, and hundreds of other podcasts. She is the co-founder and CEO of The Ready State, a media-based health and wellness company. The company disrupted the fitness industry with the creation of a completely new market category of movement and mobility. The Ready State's client list includes the U.S. military, professional sports teams, and Olympians. Juliet also co-founded San Francisco Crossfit, one of the regimen’s first brick-and-mortar affiliates in 2005. As Crossfit grew into a global fitness phenomenon with more than 15,000 locations, the Starretts built the San Francisco gym into a paragon of the movement. It was named one of the “Top 10 Crossfit Gyms in America” by Men's Health Magazine and received coverage from ESPN, 60 Minutes, The Tim Ferriss Show, Outside Magazine, and the SF Chronicle. Juliet also serves as a Board Director and Chairman of StandUpKids, a nonprofit she founded to combat the health effects of sedentary lifestyles. She received a Jefferson Award for Public Service for her parallel contributions as Board Director of Liquid Camp, a whitewater kayaking summer camp for HIV-positive youth, and as Board Director and Vice President for Girl Ventures, an outdoor adventure camp nurturing resilience and leadership in young women. Her work around increasing mobility for children has earned media coverage from 60 Minutes, CNN, NBC, Fast Company, and Yahoo News and she has appeared on The Today Show and more than 30 podcasts. Prior to starting her own business, Juliet was a Senior Associate at the global law firm Reed Smith, LLP. She has served on the Board of Advisors for two for-profit ventures: the branded fitness regimen Extreme Performance Training (XPT) and Worklete, a startup offering predictive analytics that reduce frontline team injuries. Juliet is also a founding member and advisor to Roam Media, a startup producing original digital content in partnership with professional athletes and filmmakers. In addition to her success in business, law, and writing, Juliet is one of the most decorated competitive whitewater athletes in the world. She was the U.S. National Champion in Extreme Whitewater Racing from 1997 to 2000 and World Champion from 1997 to 1998. She returned to the sport in 2018 to become World Champion in the Master Division. Juliet is a survivor of both cancer and a Zimbabwean hippo bite, and lives with her husband and business partner, Kelly, and their two daughters in San Francisco. She earned her J.D. from the University of San Francisco School of Law and her Bachelor of Science in Environmental Science and Policy from the University of California at Berkeley.