Elisalex Jewell

Co-founder of By Hand London (BHL), a prominent sewing pattern company established in 2012, Elisalex Jewell originally trained as a shoemaker at the London College of Fashion before turning her passion for sewing and self-sufficient style into a career. Understanding the life-changing power of sewing clothes that fit your body and reflect your style in a way that shop-bought clothes never could, Elisalex founded BHL along with school friend Charlotte Vivian-Hintzen, and the brand quickly became a household name in the sewing community. With a vision to create modern, approachable, inclusive, and beautifully designed sewing patterns, BHL has become synonymous with DIY glamor, timeless elegance, and versatility. In addition to running BHL, Elisalex’s mission is to empower sewists to make clothes that fit like a dream and, as a result, look and feel amazing! Elisalex has taught dressmaking and bodice fitting as well as crochet, embroidery, and mending techniques all over the UK and is a regular columnist at Love Sewing magazine. You can find Elisalex on Instagram at @byhandlondon and @elisalex. You can also find more resources, tutorials, and inspiration at byhandlondon.com.