Irving Rein

Irving Rein's primary research and teaching interests are popular culture, crisis management, and place marketing. He is currently researching the distribution and content changes affecting popular culture. Education: PhD University of Pittsburgh MA Arizona State University BA/BS University of Minnesota Recent Publications The Elusive Fan: Reinventing Sports in a Crowded Marketplace (McGraw-Hill, 2006) High Visibility: Transforming Your Personal and Professional Brand, 3rd edition. (McGraw-Hill, 2006) Marketing Latin American and Caribbean Nations (2006)