Sam Goodman

At the helm of The HOP Nerd LLC is its founder and chief consultant, Sam Goodman. With two decades of experience in the field of safety, risk management, and performance improvement, Sam is a leading expert in Human & Organizational Performance (HOP) methodologies. He holds a deep passion for empowering organizations to create safe and high-performing work environments. Sam Goodman's journey into the world of HOP began when he recognized the limitations of traditional safety and performance management approaches. Determined to effect real change, he immersed himself in studying and applying HOP principles. Sam's unique combination of technical expertise, practical experience, and dedication to continuous learning has positioned him as a trusted advisor to numerous organizations across various industries. Sam works with clients throughout industry - providing services to organizations operating in manufacturing, healthcare, construction, oil & gas, mining, power generation, utilities, and more - focusing on operationalizing HOP and creating sustainability along the way. In addition to his consulting work, Sam is a prolific author, sharing his knowledge and insights through various publications. His latest book, the best-selling "10 Ideas to Make Safety Suck Less," has become a vital resource for professionals in the HOP field. Additionally, his best-selling Starting Points: Operationally Curious Questions™ - a collection of operationally curious “icebreakers” designed to act as starting points for deep and meaningful operational learning conversations - has become a crucial resource for leaders around the globe.