Darrin W. Fleming

Darrin W. Fleming is a partner with Amphora Consulting. In addition to his work with Amphora, Darrin is the President of ROI Selling. Darrin and Jeff are co-authors of Grassroots Strategy, Cultivating B2B Growth from the Ground Up. Darrin works with B2B companies to generate more leads, move a prospect towards a decision, and make their growth plans by highlighting the customer value delivered by their offerings. Darrin has worked with a variety of firms in technology and services to quantify the value of their solutions and build compelling business cases. His years of starting and managing consulting and professional services businesses at companies like Rockwell Automation allow him to bring a wide range of experiences and insights to his clients.

Darrin has developed proven approaches for analyzing the market, understanding customer needs, developing strategies, developing appropriate Go-To-Market plans for the offerings, and enabling an effective execution of the strategy. He travels around the world helping and training companies to improve their marketing performance. Darrin also has to his credit a book published through McGraw-Hill. Darrin attended the MBA program at the University of Oregon where he focused on Marketing and Organizational Development. He also has a BSEE in Control Systems Engineering from Michigan Technological University. He is based in Cleveland, Ohio.