Joel Elad is the author of seven books, including LinkedIn for Dummies & Starting an Online Business All-in-One Desk Reference for Dummies. He is also the head of Real Method Consulting, a firm dedicated to teaching people how to use e-commerce and the Internet through training DVD's and seminars. He was the lead eBay instructor for the Learning Annex in CA and NY and taught thousands of people how to buy, sell, and profit on eBay, as well as introduce and teach other classes related to e-commerce and small business. His newest book, Facebook Advertising for Dummies, helps anyone harness the tremendous power and reach of Facebook to get their ads in front of the precise targeted audience amongst Facebook's 500+ million user base.