Joanne Scheff Bernstein

Joanne Scheff Bernstein was coauthor of the acclaimed first edition of "Standing Room Only" and author of "Arts Marketing Insights." One of the world’s leading arts marketing authorities, she is a well-known educator, arts manager, frequent speaker, and consultant to the arts management community. She was Professor of Business Institutions at Northwestern University, taught arts management at the Kellogg Graduate School of Management, at Bocconi University in Milan, and taught as a Fulbright Senior Scholar at the Helsinki School of Economics. She has been a frequent speaker across the United States and internationally, including engagements in Seoul, Tokyo, Moscow, Sydney, Cardiff, Valencia, and Copenhagen. She served as executive director of a symphony orchestra and a dance company, and has consulted extensively with diverse nonprofit arts organizations. She is a graduate with distinction from the Kellogg Graduate School of Management and is a member of the Beta Gamma Sigma Honor Society in business.