William Arruda is a motivational speaker, entrepreneur and the world’s leading authority on the topic of personal branding. He’s the bestselling author of the definitive books on the topic: Career Distinction, Ditch. Dare. Do! and Digital YOU. William is the CEO (Chief Encouragement Officer) of Reach and the co-founder of CareerBlast.TV – a personal and digital branding learning platform for innovative organizations. His products have been used by a million+ people across the globe. He’s honored to work with many of the world’s most revered brands, including 20% of the Fortune 100. William regularly shares his thoughts on social media and branding in his Forbes column.
