Bill Schley

Bill Schley is an award-winning author and Co-Founder of BrandTeamSix, a brand development firm whose clients range from global corporations to promising start-ups. His most recent book is the fully revised 2nd Edition of the highly acclaimed Micro-Script Rules: How to tell your story (and differentiate your brand) in a sentence... or less. His other books include Why Johnny Can't Brand (Penguin) which won a Best Marketing Book Award from Strategy+Business magazine; and The UnStoppables: Tapping Your Entrepreneurial Power (Wiley) which was a New York Times Bestseller. He is a frequent industry speaker, TV and radio guest. He began as a writer at Ted Bates, the legendary New York Ad Agency where he won the National Effie Award for sales-effective advertising. He later took time out to write a screenplay for 20th Century Fox and has written another best-selling book on an entirely different subject: Power-of-10: The Once-a-Week, Slow Motion Fitness Revolution (HarperCollins). He is a graduate of Harvard University, a trans-Atlantic sailor and avid skydiver.