Herb Sorensen

Herb Sorensen, Ph.D. is a pre-eminent authority on observing and measuring shopping behavior and attitudes. He is a BrainTrust panelist at RetailWire.com, Adjunct Senior Research Fellow at the Ehrenberg-Bass Institute for Marketing Science and Scientific Advisor to the TNS Global Retail & Shopper Practice, serving Fortune 100 retailers and consumer packaged goods manufacturers throughout the world for over 40 years. Fast Company Magazine named him one of its top 50 Innovators. He has been quoted in The Wall St. Journal, Forbes, Business Week, MSNBC, Supermarket News, and Progressive Grocer. Herb speaks internationally to companies and groups--visit www.herbsorensen.com. Herb also writes an occasional blog at www.ShopperScientist.com. In 2013 Herb received the prestigious Parlin Award, from the American Marketing Association, adding to his earlier 2007 EXPLOR award, also from the AMA, and shared with colleagues at The Wharton School. Earlier recipients of the Parlin Award include such luminaries as Peter Drucker, Arthur Nielsen and George Gallup. Speaking Engagements 2012-2013, in addition to the United States: - Canada - Norway - Russia - China - Australia - Turkey - Spain - Mexico