W. Craig Reed

William Craig Reed is the New York Times bestselling author of several award-winning non-fiction books including Start With Who: How Small Businesses can Win Big with Trust and a Story, Spies of the Deep: The Untold Truth About the most Terrifying Incident in Submarine Naval History and how Putin Used the Tragedy to Ignite a New Cold War (Post Hill Press, 2020). The 7 Secrets of Neuron Leadership includes a Foreword by Gordon England--former Deputy Secretary of Defense and interviews with a former NASA Administrator (CEO), Secretary of the Navy, Admirals, Generals, CEOs, top neuroscientists, Navy SEAL officers, and more (Wiley & Sons, 2017). Also, the critically acclaimed Red November: Inside the Secret U.S. – Soviet Submarine War (HarperCollins, 2010). Reed also wrote the novels Status-6: An NCIS Special Ops Thriller (Post Hill Press, 2020) and The Eagle and the Snake: A SEAL Team Six Interactive Thriller (Diversion Publishing, 2012). Reed is the co-author of Tarzan, My Father with the late Johnny Weissmuller, Jr. (ECW Press, 2002). Reed served as a U.S. Navy diver, submarine weapons technician, and espionage photographer for special operations aboard nuclear fast-attack submarines. He earned commendations for completing secret missions during the Cold War, several in concert with Navy SEAL Team One. Reed is an alumnus or member of numerous military, veteran, and technology associations that allows him to reach an audience of millions. When not writing, Reed is a neuroscience and marketing expert and has provided executive sales, marketing, and leadership consulting and coaching services for some of the world's largest firms. He holds an MBA in Marketing and was a former vice president and board director for the Silicon Valley American Marketing Association. He founded two software companies and developed a patent-pending technology called ViNES that uses visual neuroscience and generative AI for recruiting, sales, and marketing.