Kristina Halvorson

Kristina Halvorson is widely recognized as the world's leading advocate for content strategy. She is the CEO and founder of Brain Traffic, the renowned content strategy firm; the host of the popular 5by5 podcast, Content Talks; and the founder of Confab, the Content Strategy Conference. Her first book, Content Strategy for the Web, is considered the gold standard for content strategy literature. In 2009, Kristina helped organize the Content Strategy Consortium, the first-ever gathering dedicated to the topic of content strategy. In 2010, she delivered the keynote address at the world's first Content Strategy Summit in Paris, France. Since that time, she has appeared as a featured speaker at nearly 50 conferences and is well-known for her humorous, inspiring talks. Kristina lives in St. Paul, Minnesota with her two children. Find her on Twitter at http://twitter.com/halvorson.