Marshall Sponder

Marshall Sponder develops and teaches online and hybrid courses at Zicklin School of Business and Rutgers University where he holds a dual appointment. At Zicklin, he teaches Web Analytics courses while at Rutgers he teaches an online class called Social Media for the Arts. Marshall is the author of Social Media Analytics (McGraw-Hill 2011) and Digital Analytics for Marketing (Routledge, 2017). Marshall is a Board Member Emeritus at the Web Analytics Association, now called the DAA.