Peter Levitan

Peter Levitan ran marketing at Saatchi & Saatchi Advertising Worldwide in New York and London and bought and sold three of his own agencies. He went all-in digital in 1995 to launch award-winning online news websites for Advance Publications and founded ActiveBuddy, a natural language technology company that was purchased by Microsoft. In addition to “How To Build A Kick-Ass Advertising Agency”, Peter wrote "The Levitan Pitch. Buy This Book. Win More Pitches", and "Boomercide: From Woodstock To Suicide" which offers unique financial planning advice for Baby Boomers that want to take control of their future. His "Potlandia" and "Jointlandia" photo books chronicled the early days of the cannabis industry. Peter runs Peter Levitan & Co., an international advertising agency consultancy. that concentrates on growing agencies – faster. He writes about the art of business development for his blog, and industry publications, and speaks at major events.