Iwan Setiawan

Iwan Setiawan is the CEO of MarkPlus, Inc. and Marketeers. Over the past 20 years, Iwan has been helping clients design their marketing strategies. He co-authored, with Philip Kotler and Hermawan Kartajaya, global bestselling series—Marketing 3.0: From Products to Customers to the Human Spirit (2010), Marketing 4.0: Moving from Traditional to Digital (2017), Marketing 5.0: Technology for Humanity (2021), and Marketing 6.0: The Future is Immersive (2023).