You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
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When companies like HP, Microsoft, The Motley Fool and Dollar Shave Club want to improve their digital experiences and growth, they call Chris Goward. Chris built and exited the world-leading web experimentation agency, Widerfunnel (now Conversion), wrote the bestselling book, You Should Test That!, and has spoken at hundreds of events globally. He’s now an advisor and investor for founder-led companies in need of growth, digitization, and optimization.
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