Mike Joyce was born in the hot summer of 1972 in Troy, New York rendering him Troy-Bilt, just as reliable as the company's signature rototiller. Thirty years later Mike founded Stereotype Design in New York City, specializing in projects for the entertainment industry. He has designed album packaging for established artists such as Iggy Pop, Morphine, The Lemonheads, Fall Out Boy, Thirty Seconds to Mars, Natalie Merchant, and Aretha Franklin. Stereotype's work has been featured in over 75 publications including IdN, Print, Communication Arts, Graphic, Rolling Stone, How, Computer Arts, NME, The Village Voice, The Huffington Post, Inked, Interview, and New York magazine. In 2000 he was selected for Print Magazine's exclusive "New Visual Artists" issue, showcasing twenty emerging designers under the age of 30. His work has been shown in exhibitions by the AIGA, the Type Directors Club, the One Club, the Hofstra Museum, the Art Directors Club's first Young Guns show, and selected for the Permanent Collection of the Library of Congress. Mike taught typography and design to third- and fourth-year students at the School of Visual Arts for seven years. In 2012 he launched swissted.com, a personal project combining his love of Swiss graphic design and punk rock by redesigning old punk, hardcore, and indie rock show flyers into hundreds of International Typographic Style posters. The site has since amassed over half a million visits, spawning editorial features, gallery shows, and a 208 page art book published by Quirk Books. Mike lives and works in the West Village of New York City and refuses to design wedding invitations.
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