Chad S. White

CHAD S. WHITE is the author of four editions of "Email Marketing Rules" and nearly 4,000 posts and articles about email and digital marketing. Over the past 17 years, he has served as lead email marketing researcher at four of the world's largest email service providers—Oracle, Responsys, Salesforce, and ExactTarget—as well as at Litmus and the Direct Marketing Association. A former journalist at Condé Nast and Dow Jones & Co., Chad has been featured in more than 100 publications, including The New York Times, The Wall Street Journal, and Advertising Age. Recognized as the No. 1 email marketing expert on Twitter (@chadswhite), he is the ANA’s 2018 Email Marketer Thought Leader of the Year. For his latest research and advice, visit EmailMarketingRules.com.