Mark is a digital marketer, content marketing strategist, speaker, blogger, author, and educator. In 2014, Mark delivered a TED Talk at TEDxNavesink on "The Rise of the Social Employee." https://www.youtube.com/watch?v=FZUIp0ybaec If you enjoyed reading The Social Employee, and want to now focus on "how" to activate a social employee pilot program in your company, go to Lynda.com for our online video course: Social Employees: The New Marketing Channel. Copy & Paste this link to watch a free preview: http://bit.ly/1pvwpjp Mark's passion is social media and social business. He is co-founder and President of Blue Focus Marketing, a social branding consultancy that helps brands realize the benefits of social business. Mark is on the expert faculty of the American Marketing Association, creating and delivering workshops on the topics of Content Marketing. Background: At PwC, Mark led the PwC Global Web team with responsibilities for global content strategy and content creation. At AT&T, Mark was responsible for launching new electronic Internet services, multicultural marketing communications, and offer development for new services. Mark led the flagship L'Oreal and Sears advertising accounts at McCann in the New York and Chicago offices. At AT&T, he won two EFFIEs for marketing excellence and is was named on Forbes.com in the Top 100 Marketing Minds on Twitter. Mark is an active member of the Wharton Advertising 2020 Contributor Community. He is on the marketing faculty at Rutgers, and Fairleigh Dickinson University. On Twitter, Mark ranks in the top 1% of marketing professors worldwide. Mark also creats and delivers training modules in the Rutgers Executive Education Mini-MBA Certificate Program. Mark earned an Executive MBA from Fairleigh Dickinson University.
