Nick Toman oversees the CEB Sales Practice supporting over 800 sales organizations globally. For the past decade, he has conducted numerous research studies in the space of customer service and sales effectiveness. Nick has been published numerous times in the Harvard Business Review, is a co-author of The Effortless Experience (Penguin, 2013), The Challenger Customer (Penguin, 2015), and a principle contributor to The Challenger Sale (Penguin, 2011). Nick is a frequent contributor for a number of blogs, including that of the Harvard Business Review and Freakonomics. Nick currently resides in Northern Virginia, with his wife and son.
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