Danielle Sarver Coombs

Danielle Sarver Coombs earned her Ph.D. in Mass Communication and Public Affairs from the Manship School of Mass Communication at Louisiana State University in 2007. Coombs's current research focuses on two areas: political communication and sport fandom. She has published research in such publications as the Journal of Public Relations Research, the International Journal of Sport Communication, and Sport in Society: Cultures, Commerce, Media, Politics. Coombs is the co-editor of two, three-volume anthologies: "We Are What We Sell: How Advertising Shapes American Life...And Always Has" (Praeger, 2012) and "American History Through American Sports: From Colonial Lacrosse to Extreme Sports" (Praeger, 2014). She is the author of "Last Man Standing: Media, Framing, and the 2012 Republican Primaries" (Rowman & Littlefield, 2014). Previously, Coombs served as senior research manager for Insight Research Group (now Insight Strategy Group) in New York City. While at Insight, she specialized in uncovering consumer insights in order to inform advertising campaigns, product design and brand strategies for numerous prominent brands from a variety of clients, including television, retail, non-profits and consumer packaged goods. During the 2004 Democratic primary season, Coombs was director of election research at Edison Media Research.