Francisco Souza Homem de Mello

Francisco Souza Homem de Mello was born in Brazil, and is the founder and CEO of Qulture.Rocks, a technology company on a mission to help people and companies unlock their potential. Qulture.Rocks serves from unicorns to Fortune 500 corporations (http://qulture.rocks) and has been part of Y-Combinator’s W18 batch, and now ranks among other YC alumni such as Twitch, Stripe, Heroku, and Dropbox. At Qulture.Rocks, Francisco writes extensively about performance management and leadership, which arise from the powerful intersection between performance reviews, ongoing, continuous feedback, goals and OKRs, and one-on-one meetings. "The 3G Way," Francisco’s most well-known book, was the product of many years of study into some of the world's most intense and successful corporate cultures such as GE, Walmart, Goldman Sachs, and finally, Anheuser-Busch InBev, a company that is the result of several mergers and acquisitions by Brazil-based Cervejaria Brahma. Brahma was first acquired by partners of Banco Garantia, a Brazilian investment bank where the current owners of AB InBev, Burger King, and Heinz, started out their careers. AB InBev served as the inspiration for "The 3G Way," where the author introduces the management style and techniques that evolved from Garantia and took its creators to the forefront of world capitalism. The book is on its second, revised edition, and has sold more than 50 thousand copies worldwide, making Francisco one of the top 200 authors in business and management worldwide. Francisco is also a triathlete, with multiple Ironman, Ironman 70.3, and Olympic-distance finishes. He lives in San Francisco and São Paulo, with his wife Danielle, daughter Helena, and dogs Eureka and Eugenia.