Paula Ladenburg Land

Paula Land is a content strategy consultant and technology entrepreneur. As founder and principal consultant at Strategic Content, she develops content strategies and implementation plans for private clients ranging from nonprofits to large e-commerce sites. Paula has also worked as a Senior Content Strategist at NASA’s Earth Science Data Systems (ESDS) group. As co-founder and CEO of Content Insight, she was the impetus behind the development of CAT, the Content Analysis Tool, which was designed to create automated content inventories. Before founding her own businesses, Paula was a user experience and content strategy lead for Razorfish, a leading digital agency, where she led the content strategy on the development of enterprise-level websites, redesigns, and CMS implementations. Paula has worked for over thirty years in content-related roles, spanning all aspects of the content lifecycle, with a focus on delivering large-scale, complex websites. Paula is a frequent speaker at conferences and presents workshops and webinars on the topic of content inventories, audits, and analyses.