John Story

I was born in 1957 in Houston, Texas. I had a long career in the oilfields of South Texas, before going back to earn a business degree from Texas A&M University. Though I started as Class of '80, I finished as Class of '91. One of my favorite T-shirts says, "College, the 12 best years of my life!" and I mean it. Once I started back, I found it difficult to stop, earning an MS from A&M and a Ph. D. from the University of Colorado. I have served on the faculty of UTSA, Idaho State University, and the University of St. Thomas, in Houston. I have worked with a variety of marketing research firms to measure, analyze, and develop customer/brand relationships. I founded Storyed Solutions to provide marketing and management research solutions to industry and higher education. I have been married for over 30 years, to the same wife, and have three lovely daughters. My Business Short Books compile material that I have used to supplement my teaching and give students a deeper understanding of specific strategic topics. They include insights, examples, and equations (when appropriate). They are not designed to replace textbooks, but convey a level of understanding not typically available from the typical textbook chapter. I learned to surf, at 49, when we decided to move back to Texas, from Idaho. It was one of the best decisions I ever made. In Old Guy Surfing I share my learning experiences, along with strategies and techniques to keep old guys surfing into old age.