Candace Nelson

Candace Nelson is a serial entrepreneur, Wall Street Journal contributor, and expert at turning one’s passion into a profitable business. Her debut book, The Sprinkles Baking Book: 100 Secret Recipes from Candace’s Kitchen was a New York Times Bestseller and her forthcoming book on entrepreneurship, Sweet Success: A Simple Recipe for Turning Your Passion Into Profit will be published by HarperCollins Leadership on November 8, 2022. Candace Nelson revolutionized the baking industry when she left a career in finance to start Sprinkles, the world's first cupcake bakery and Cupcake ATM. Nelson followed with the launch of Pizzana, a growing chain of Michelin Bib Gourmand-awarded pizzerias leading the third wave of pizza in the US. She continues to expand her portfolio of investments with CN2 Ventures and lives in Los Angeles with her husband, two sons, and Norwich terrier, Willy.