Jeroen Kraaijenbrink

Jeroen Kraaijenbrink is an accomplished strategy educator, speaker, writer, and consultant with over two decades of experience, extending from academia through modern business and industry. He empowers people and organizations to discover, formulate, and execute their future plans by providing innovative tools for expansive and forward-thinking strategy making and both personal and organizational development. In doing so, he enables individuals to realize their greatest ambitions and organizations to effectively achieve their business goals and mission through ongoing, effective strategy techniques. Drawing from cognitive psychology, humanism, martial arts, Saint Benedict, and an extraordinarily wide range of other sources, he has written innumerable articles on strategy, sustainability, and personal leadership, as well as authored five books: The One-Hour Strategy, Strategy Consulting, No More Bananas, Unlearning Strategy, and The Strategy Handbook. He is an active contributor to Forbes, where he writes about strategy, leadership, and how to embrace and harness the complexity and uncertainty—and the opportunities—of the global marketplace that the world has become. He has a PhD in industrial management, teaches strategy at the University of Amsterdam Business School, and has helped significantly improve the strategic planning of many midsize and larger companies across the engineering, manufacturing, healthcare, and financial services industries. Personal website: www.jeroenkraaijenbrink.com Blog: www.forbes.com/sites/jeroenkraaijenbrink